Get Beating AdWords to Avoid Google Slaps!
To buy "Beating Adwords" Click Here! and once you have completed your purchase send an email with your receipt ID to 386298@adlandpro.com I will then send you your bonus guides:
Bonus No.1 - Google Adwords Made Easy
Bonus No.2 - Adwords Miracle
Dear reader, if you are reading this page now, it probably means you're being slapped by Google, or you have a product that you want to start adverting using Google AdWords.
Google AdWords is a great advertising platform. But sadly enough, not everyone can easily succeed with AdWord Campaigns. The AdWords platform has changed considerable since it was first launched by Google. As days go by, Google tightens their rules and make it even more and more difficult for beginners to be successful with AdWords.
Luckily enough for you, there are lots of books that can help you get started. These books would completely teach you the exact secrets, tricks and tips that are needed to succeed and beat AdWords in their own game.
I have been using AdWords for so long now, and I have managed so many successful AdWords campaigns. I have also read so many books in this category. I have carefully picked out the best available in the market right now.
Check them out and I can guarantee you that you would not be disappointed.
Your satisfaction is guaranteed 100%
1-Get Beating AdWords to Avoid Google Slaps!
2-PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Tuesday, 10 March 2009
Tricks on Writing Very Effective Pay-Per-Click (PPC) Ads: Tips to Quickly Increase CTR and Conversions
When you write pay-per-click ads you are trying to serve two masters. The search engines, as you are at the mercy of their quality scoring mechanism for your placement and also the customer, whose attention you are trying to pull towards you. But it’s not just any client – ideally you are trying to attract a QUALIFIED client, who is paying attention in your merchandise or service, and that should always be your prime objective.
CTR should play an inferior role to conversions, as conversions pay the bills, but many advertisers get so trapped up in lowering their cost per click (CPC) and increasing their CTR that they lose vision of the end goal; getting people to come to your site who are prepared and able to buy. It doesn’t matter how many guests come to your site, if they don’t become customers they are of almost no use to you. By writing a striking ad you are trying to show your customers what is in your store and persuade them to come indoors.
The first thing to do is search for terms that you are bidding on and see what the top paid ads look like. In lots of cases, there's just not going to be too much you can do (in 95 characters) to improve on what has most likely already been tested. You should take some of the same techniques as the best ads and apply them to your ad copy while adding in what differentiates your company - lowest price, higher quality, greater collection, etc. Then of course... test everything.
PPC web Spy
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
For your pay-per-click ads to get a good click through rate (CTR), it is very important to include your keywords in the copy, especially the title. But also try to use keywords in the descriptions as the search engines highlight the keywords and this grabs the customer’s attention. Tests show that this makes consumers more likely to click on your ads as they perceive them as more relevant to their search.
Remember to capitalize all your important words as well as the words in your display url so they have even more impact. You can use dynamic keyword insertion where appropriate in titles, descriptions and/or display urls, but make sure your ads still make grammatical sense when the keywords are inserted.
Try using action verbs in the copy like "explore", "buy", “save”, “find” etc. Think about your unique selling proposition. Do you sell bulk, luxury, wholesale, quantity, etc? You want people who are ready to buy NOW, so make this clear in your ad copy. No need to waste time and $$ on window shoppers.
Don't be afraid to try something different from your competitors to catch the customer’s attention. Give a special offer like "25% discount", "buy 2 get 1 free", “free shipping”, “free estimate” etc. People love deals and giveaways. Just make sure it matches your product or service.
What info do your customers need to make a purchase decision on this product or service? Put as much of it as you can into your copy. The old adage "the more you tell, the more you sell" definitely applies to pay-per-click ads.
Make your ad groups very specific and mirror the keywords in your ad copy. If you have 1000+ items for sale, it would be tough to have a specific ad group for each one. But you shouldn't have one nonspecific ad using keyword insertion for your entire product line either. If you want a way to really differentiate yourself from your large competitors this is a good way to do it.
Many of your larger competitors may be working with 50,000+ keywords and it’s impossible for them to focus on creating individualized ad copy. A smaller advertiser can really benefit from customizing their ads to make their products or services shine. Structure your campaigns so that keywords are grouped into ad groups that can particularly target the product or service being searched for while keeping them at a manageable level.
Here’s a checklist to keep in mind when writing pay-per-click ad copy:
Focus on your most important benefits and your exclusive selling proposal. Free shipping, same-day shipping, wide collection, excellent customer service, industry-leading expertise in your field, discount prices, free information, hard-to-find items, awards you have won, etc.
Decide what is most important to your customers and what differentiates you from your competitors and highlight these benefits in your ad copy. If you are creative you may be able to fit more than one benefit in your ad (one in the title and one in the description). Make sure the benefits you highlight in your ad copy, are also featured significantly on your landing page.
Present yourself as the answer to your customer’s troubles. When a prospective customer types in a query they are looking for an answer to a problem. The solution could be a precise service, product or piece of information. Think about the troubles your prospects have, how you can answer those problems, and then find out how you can present the best solution in 95 characters or less. Show the user that you are relevant to their problem by highlighting the correct keywords, and solve their problem by conveying the benefits you have to offer.
Get the keyword in there at least once if possible.
Different ad copy will pull customers at different phase of the buying cycle so you MUST split test. If you are not already doing this start now! Set your campaign to show ads evenly and create 2 ads for each ad group. Monitor their performance and delete the ad that has a lower CTR. Then create a new ad and test it against the last round's winner. Before you erase the bad ones, make sure you test the CTR at splittester.com.
Never lose view of the main objective – to convert clicks into conversions, and you’ll be on the right track to creating effective pay-per-click campaigns.
PPC web Spy
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
CTR should play an inferior role to conversions, as conversions pay the bills, but many advertisers get so trapped up in lowering their cost per click (CPC) and increasing their CTR that they lose vision of the end goal; getting people to come to your site who are prepared and able to buy. It doesn’t matter how many guests come to your site, if they don’t become customers they are of almost no use to you. By writing a striking ad you are trying to show your customers what is in your store and persuade them to come indoors.
The first thing to do is search for terms that you are bidding on and see what the top paid ads look like. In lots of cases, there's just not going to be too much you can do (in 95 characters) to improve on what has most likely already been tested. You should take some of the same techniques as the best ads and apply them to your ad copy while adding in what differentiates your company - lowest price, higher quality, greater collection, etc. Then of course... test everything.
PPC web Spy
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
For your pay-per-click ads to get a good click through rate (CTR), it is very important to include your keywords in the copy, especially the title. But also try to use keywords in the descriptions as the search engines highlight the keywords and this grabs the customer’s attention. Tests show that this makes consumers more likely to click on your ads as they perceive them as more relevant to their search.
Remember to capitalize all your important words as well as the words in your display url so they have even more impact. You can use dynamic keyword insertion where appropriate in titles, descriptions and/or display urls, but make sure your ads still make grammatical sense when the keywords are inserted.
Try using action verbs in the copy like "explore", "buy", “save”, “find” etc. Think about your unique selling proposition. Do you sell bulk, luxury, wholesale, quantity, etc? You want people who are ready to buy NOW, so make this clear in your ad copy. No need to waste time and $$ on window shoppers.
Don't be afraid to try something different from your competitors to catch the customer’s attention. Give a special offer like "25% discount", "buy 2 get 1 free", “free shipping”, “free estimate” etc. People love deals and giveaways. Just make sure it matches your product or service.
What info do your customers need to make a purchase decision on this product or service? Put as much of it as you can into your copy. The old adage "the more you tell, the more you sell" definitely applies to pay-per-click ads.
Make your ad groups very specific and mirror the keywords in your ad copy. If you have 1000+ items for sale, it would be tough to have a specific ad group for each one. But you shouldn't have one nonspecific ad using keyword insertion for your entire product line either. If you want a way to really differentiate yourself from your large competitors this is a good way to do it.
Many of your larger competitors may be working with 50,000+ keywords and it’s impossible for them to focus on creating individualized ad copy. A smaller advertiser can really benefit from customizing their ads to make their products or services shine. Structure your campaigns so that keywords are grouped into ad groups that can particularly target the product or service being searched for while keeping them at a manageable level.
Here’s a checklist to keep in mind when writing pay-per-click ad copy:
Focus on your most important benefits and your exclusive selling proposal. Free shipping, same-day shipping, wide collection, excellent customer service, industry-leading expertise in your field, discount prices, free information, hard-to-find items, awards you have won, etc.
Decide what is most important to your customers and what differentiates you from your competitors and highlight these benefits in your ad copy. If you are creative you may be able to fit more than one benefit in your ad (one in the title and one in the description). Make sure the benefits you highlight in your ad copy, are also featured significantly on your landing page.
Present yourself as the answer to your customer’s troubles. When a prospective customer types in a query they are looking for an answer to a problem. The solution could be a precise service, product or piece of information. Think about the troubles your prospects have, how you can answer those problems, and then find out how you can present the best solution in 95 characters or less. Show the user that you are relevant to their problem by highlighting the correct keywords, and solve their problem by conveying the benefits you have to offer.
Get the keyword in there at least once if possible.
Different ad copy will pull customers at different phase of the buying cycle so you MUST split test. If you are not already doing this start now! Set your campaign to show ads evenly and create 2 ads for each ad group. Monitor their performance and delete the ad that has a lower CTR. Then create a new ad and test it against the last round's winner. Before you erase the bad ones, make sure you test the CTR at splittester.com.
Never lose view of the main objective – to convert clicks into conversions, and you’ll be on the right track to creating effective pay-per-click campaigns.
PPC web Spy
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Monday, 2 February 2009
Stop Getting Slapped by Google. Check out Beating AdWords Now!!
Get Beating AdWords to Avoid Google Slaps!
You probably realise by now that "Beating Adwords" IS the real deal, no games playing here. so act fast and snap up your copy here and you'll receive 2 other high quality guides to Google Adwords absolutely FREE!
Get Beating AdWords to Avoid Google Slaps!
"Beating Adwords" will walk you through the process of using Google Adwords to your advantage as an Internet Marketer be you an Affiliate, product owner or both. If you do not have experience with Adwords, DO NOT try to learn on your own as you WILL lose money. Google has implemented many changes to their Adwords system and if you do not know the right techniques to use when setting up your campaigns, you'll be in for a harsh reality check!
Get Beating AdWords to Avoid Google Slaps!
To buy "Beating Adwords" Click Here! and once you have completed your purchase send an email with your receipt ID to 386298@adlandpro.com I will then send you your bonus guides:
Bonus No.1 - Google Adwords Made Easy
Bonus No.2 - Adwords Miracle
Get Beating AdWords to Avoid Google Slaps!
You probably realise by now that "Beating Adwords" IS the real deal, no games playing here. so act fast and snap up your copy here and you'll receive 2 other high quality guides to Google Adwords absolutely FREE!
Get Beating AdWords to Avoid Google Slaps!
"Beating Adwords" will walk you through the process of using Google Adwords to your advantage as an Internet Marketer be you an Affiliate, product owner or both. If you do not have experience with Adwords, DO NOT try to learn on your own as you WILL lose money. Google has implemented many changes to their Adwords system and if you do not know the right techniques to use when setting up your campaigns, you'll be in for a harsh reality check!
Get Beating AdWords to Avoid Google Slaps!
To buy "Beating Adwords" Click Here! and once you have completed your purchase send an email with your receipt ID to 386298@adlandpro.com I will then send you your bonus guides:
Bonus No.1 - Google Adwords Made Easy
Bonus No.2 - Adwords Miracle
Get Beating AdWords to Avoid Google Slaps!
Pay Per Click Advertising (PPC) Versus Search Engine Optimization (SEO) - 4 Advantages of PPC
Is pay per click advertising better than search engine optimization? This is a fundamental but unvoiced argument going on the internet today, in which internet marketing gurus are having a hard time giving a clear cut answer to.
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Pay per click advertising is when advisers use search engines to advertise their products. It is called pay per click because the advertiser's total advertisement cost depends on the total number of clicks on his ads. This means that advertisers pay an amount every time someone clicks on their ads. The main pay per click advertising media on the internet today is Google with Google AdWords. You also have Yahoo with Yahoo Search Engine Marketing, and MSN.
Search engine optimization (SEO) for its part is a process where by, webmasters efficiently optimize their WebPages, so that their websites could rank high on the search results pages of the main search engines, such as Google and Yahoo. This type of search result is called natural or organic search results. Ranking high in the organic search results for a popular and profitable keyword is the dream of every advertiser or webmaster.
On all search queries performed on Google, Google returns the search results on a search result page. A typical Google search result page has 2 sections. One of them is the result for the natural or organic search which appears on your left hand side. The other section of the result page is called the sponsored links, which appear on your right hand side. Now the million dollar question here is: which side of the search results do you want your website to appear? Organic search results or the sponsored links search results.
Just as there are always 2 sides to every story, there are always advantages and disadvantages linked with everything. Search engine optimization versus pay per click advertising is not an exception. There are good and bad sites of both methods. There are people for and against search engine optimization, as well as people for and against pay per click advertising.
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Most people would quickly jump to the conclusion that search engine optimization is better since it is free. That could be true, but don't capitalize on that until you hear and learn some of the drawbacks of search engine optimization (organic search results) and some of the advantages of pay per click advertising. (Sponsored links search results).
I have outlined below 4 advantages of pay per click advertising
1-Pay per click advertising is more targeted. The user clicking on your ad under the sponsored links section knows that you are trying to sell something. So there are more ready to buy what you may offer, provided the offer is interesting to them.
2-The second and the most important advantage of pay per click advertising is the time factor. Within minutes of setting up your AdWords account, you will start getting clicks to your website. You don't need to perform some SEO magical algorithm and wait for ages for Google to index your page and then try to rank high.
3-Mysterious Targeting. With pay per click advertising you can accurately monitor the exact keywords that convert into buying customers. If you have this valuable information, you can then optimize your campaign by paying only for such keywords.
4-Pay per click is a great Money-Making device. Ok, imagine this: what would be your answer to this question? "Is advertising expensive?" if you say "yes", then you need to think again. If you say "it depends", then you are bright. Most people usually say advertising is expensive. Come to think of it, if you could spend a dollar today to make two dollars tomorrow, would you go in for it? Of course you would. That's precisely how a well optimized pay per click campaign works. So next time someone ask you if advertising is expensive or not, tell her that it depends if that advertising is profitable or not. Advertising becomes very cheap if it is profitable.
Get Beating AdWords to Avoid Google Slaps!
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Pay per click advertising is when advisers use search engines to advertise their products. It is called pay per click because the advertiser's total advertisement cost depends on the total number of clicks on his ads. This means that advertisers pay an amount every time someone clicks on their ads. The main pay per click advertising media on the internet today is Google with Google AdWords. You also have Yahoo with Yahoo Search Engine Marketing, and MSN.
Search engine optimization (SEO) for its part is a process where by, webmasters efficiently optimize their WebPages, so that their websites could rank high on the search results pages of the main search engines, such as Google and Yahoo. This type of search result is called natural or organic search results. Ranking high in the organic search results for a popular and profitable keyword is the dream of every advertiser or webmaster.
On all search queries performed on Google, Google returns the search results on a search result page. A typical Google search result page has 2 sections. One of them is the result for the natural or organic search which appears on your left hand side. The other section of the result page is called the sponsored links, which appear on your right hand side. Now the million dollar question here is: which side of the search results do you want your website to appear? Organic search results or the sponsored links search results.
Just as there are always 2 sides to every story, there are always advantages and disadvantages linked with everything. Search engine optimization versus pay per click advertising is not an exception. There are good and bad sites of both methods. There are people for and against search engine optimization, as well as people for and against pay per click advertising.
PPC Web Spy is a great e-book that teaches you exactly how you can Beat AdWords in their own game and profit in big style!
Most people would quickly jump to the conclusion that search engine optimization is better since it is free. That could be true, but don't capitalize on that until you hear and learn some of the drawbacks of search engine optimization (organic search results) and some of the advantages of pay per click advertising. (Sponsored links search results).
I have outlined below 4 advantages of pay per click advertising
1-Pay per click advertising is more targeted. The user clicking on your ad under the sponsored links section knows that you are trying to sell something. So there are more ready to buy what you may offer, provided the offer is interesting to them.
2-The second and the most important advantage of pay per click advertising is the time factor. Within minutes of setting up your AdWords account, you will start getting clicks to your website. You don't need to perform some SEO magical algorithm and wait for ages for Google to index your page and then try to rank high.
3-Mysterious Targeting. With pay per click advertising you can accurately monitor the exact keywords that convert into buying customers. If you have this valuable information, you can then optimize your campaign by paying only for such keywords.
4-Pay per click is a great Money-Making device. Ok, imagine this: what would be your answer to this question? "Is advertising expensive?" if you say "yes", then you need to think again. If you say "it depends", then you are bright. Most people usually say advertising is expensive. Come to think of it, if you could spend a dollar today to make two dollars tomorrow, would you go in for it? Of course you would. That's precisely how a well optimized pay per click campaign works. So next time someone ask you if advertising is expensive or not, tell her that it depends if that advertising is profitable or not. Advertising becomes very cheap if it is profitable.
Get Beating AdWords to Avoid Google Slaps!
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